Our 2024 Black Friday event has been turbocharged by the reintroduction of our Never Knowingly Undersold brand promise. This has resulted in over 100,000 price reductions since it launched on 9 September.

The combination of Black Friday and Never Knowingly Undersold has helped fuel a 73% year-on-year increase in Google searches for John Lewis Black Friday deals, making us one of the top searched retailers in the UK.

We’re continuing to match 25 major competitors throughout Black Friday and all their associated deals and discounts.

A £400m investment in our distribution centres

Investment in our brand’s supply chain and distribution has been vital to providing a seamless multi-channel shopping experience for customers who have been able to take advantage of Black Friday deals earlier than ever.

Sitting at the heart of the John Lewis operation, £400m has been injected into our distribution centre campus in Magna Park and Fenny Lock in Milton Keynes to deliver a best-in-class infrastructure.

On average, 82% of all products go through the Magna Park and Fenny Lock distribution centres, which cover over 3 million sq ft and employ 1,350 Partners.

Customer parcels dispatched ever 2.1 seconds

Our team estimates that 17 million products will be picked, packed and dispatched in the run up to Christmas – with a customer parcel being sent out every 2.1 seconds over this period.

Delivery-wise, our two-person delivery drivers will make 375,000 larger item deliveries in the run up to Christmas. Meanwhile, next day click and collect is available at 16,000 locations across the country, and 40% of orders reach customers in this way.

Magna Park and Fenny Lock represent a step-change our commitment to technological innovation. A new automated picking solution at the warehouse in Fenny Lock features the tallest autonomous robots in Western Europe.

At 10 metres high, these robots have already delivered £1m in tangible benefits and a 75% improvement in storage capacity.

“Customers are increasingly looking for quality products at attractive prices – especially when thinking about gifts for their loved ones – and we are delighted so many have already made the most of our amazing offers.

Our ambition is to establish John Lewis as the retailer of choice for Black Friday purchases. We’re optimistic that our combination of outstanding range and seamless customer experience, supported by our modernised Never Knowingly Undersold price promise, will help us to achieve this.”

Naomi Simcock, Operations Director at John Lewis

About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain’s best-loved retail brands – John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with 70,000 employees who are all Partners in the business.

The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better – all in service of creating a happier world for everyone and everything we touch.

John Lewis operates 34 shops across the UK as well as johnlewis.com. Waitrose has more than 300 shops in England, Scotland, Wales and the Channel Islands, including 59 convenience branches, and another 27 shops at Welcome Break locations. The retailer’s omnichannel business includes the online grocery service, Waitrose.com, and specialist online shops including waitrosecellar.com for wine.