Launching over 250 Waitrose branch accounts, Georgia and her team have worked incredibly hard to bring you #TeamWaitrose content that has entertained millions across TikTok and Instagram.

She shared her story with us, from working in one of our John Lewis stores to her current position as Social Marketing Manager.

Georgia’s Story

Hi, I’m Georgia I began my career in the Partnership about seven years ago at John Lewis Reading, where I worked as a Merchandiser at the time.

After spending around a year and a half in that position, I transitioned to head office as an online merchandiser for Waitrose.com and the Florist. I then came across my current role and immediately saw it as an opportunity to pursue my passion for marketing. I had been applying for marketing roles for a while without success until then.

I’m incredibly grateful to my wonderful managers, who took me under their wing and gave me the support I needed to get started. When I first joined the social team, I focused on influencers and advocacy. It didn’t take long for me to realise how much I enjoyed the advocacy side of my role. Together with my team, we decided to accelerate the Waitrose advocacy programme by launching social media accounts for all of our branches. This is how the #TeamWaitrose programme was born.

Over the years, we’ve launched social media accounts for over 250 branches, with many having both Instagram and TikTok accounts bringing us to nearly 400 accounts in total! These branches have generated over 50 million organic views, gained nearly 300,000 followers, and, most importantly, helped foster a vibrant new community for Waitrose on social media.

A major focus for us this year has been featuring our Partners in content. We’ve had them on our TikTok daily, in emails, and even in our S-Club videos. It’s been amazing to see our Partners getting recognised in public.

Recently, I was promoted to Marketing Manager – a dream come true! I’m beyond excited for the future of #TeamWaitrose and can’t wait to see where it will take me next. I have big plans and even bigger ambitions to keep growing the project so watch this space, it’s only going to get bigger and better!

If you want to see what #TeamWaitrose is all about, follow the hashtag or search for your local branch on Instagram or TikTok.

At the John Lewis Partnership, we want all of our Partners (employees) to find happier ways of working. Find out more about our commitment to our Partners, their careers and the incredible benefits of being a Partner in the Partnership by exploring the rest of our careers website.